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Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983
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Citation

Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-for-the-development-of-frankfurt-financial-times-


Research papers

The mail on Sunday

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Mike A. Newman
November 23, 1983
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Citation

Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-mail-on-sunday


Research papers

A consumer model of the European car market

B1 Cars is a major producer of British cars. During the 1970’s it lost the dominance of the British car market, and required rescue by government ownership. It has now been restructured and expects the 1980’s to be a period of regrowth. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Philip Wade, Ronu K. Majumder
June 15, 1983
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Citation

Wade and Majumder (1983a, June 15). A consumer model of the European car market . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-consumer-model-of-the-european-car-market-


Research papers

FARMSTAT

This paper is about the development of a series of techniques to monitor the use, by farmers, of agrochemicals and fertiliser. It describes a system which we believe to be unique, not only to Europe but to anywhere else in the world. The system...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Howard Biggs
June 15, 1983
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Citation

Biggs, H. (1983a, June 15). FARMSTAT. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/farmstat


Research papers

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Akira Nagashima
June 15, 1983
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Citation

Nagashima, A. (1983a, June 15). Marketing research works: A case of Mexicana Airlines (MX). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/marketing-research-works-a-case-of-mexicana-airlines-mx-


Research papers

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research
Authors: John Bermingham, Klaus Liepelt
June 15, 1982
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Citation

Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/audience-composition-meters-with-personal-push-buttons


Research papers

Panel research

For those of us from a manufacturing environment panel research means to an overwhelming degree continuous monitoring of markets through retail and consumer panels. In the UK the key operators are Nielsen and Audits of Great Britain (AGB). The AGB...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: J. T. Loughray
June 15, 1982
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Citation

Loughray, J. T. (1982a, June 15). Panel research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/panel-research-2247


Research papers

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Mervyn Flack
June 15, 1982
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Citation

Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/communications-research-for-financial-service-marketing


Research papers

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Michael G. Vineall, Clara Origlia
August 23, 1981
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Citation

Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/profitably-using-research-to-identify-develop-and-launch-a-new-product-